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Most Helpful Customer Reviews 58 of 59 people found the following review helpful: Scathing Analysis of Marketing Practices, November 6, 2004 By Erika Mitchell (E. Calais, VT USA) - See all my reviews This review is from: Born to Buy: The Commercialized Child and the New Consumer Culture (Hardcover) This book is an extended report on current ... [more]
Most Helpful Customer Reviews 58 of 59 people found the following review helpful: Scathing Analysis of Marketing Practices, November 6, 2004 By Erika Mitchell (E. Calais, VT USA) - See all my reviews This review is from: Born to Buy: The Commercialized Child and the New Consumer Culture (Hardcover) This book is an extended report on current ... [more]
My child's soul is not a battleground for marketing wars. This book by Juliet Schor rips up the scummy tactics of pedomarketers with mercenary efficiency. Scarier than anything Steven King ever wrote, but the author does lighten it up with her sense of humor.