I've said it before and I'll say it again: my kids' hearts are not battlegrounds for pedomarketing wars.

Are there great products out there for kids and are they marketed appropriately?  Sure, and these companies deserve kudos.  If you have a good product, you're obliged to market it and sell it.  But many companies want more from your kids than just a sale.

Susan Linn offers a play-by-play breakdown of some of the most unscrupulous tactics used by the worst of the worst pedomarketers.  The book will keep parents riveted, and is also a necessary read for those that work in the field of marketing.  Parents are getting wise to these tactics.  And sooner or later that wisdom will morph into cynicism -- which means lower sales for companies that continue to hit below the belt.

Highest recommendation.